That OL Ecommerce Store
Background
That OL is an e-commerce store specialising in electronics products, ranging from household goods to personal care items. Established in 2015, the store was founded with a mission to sell high quality electronics items.Initially, That OL operated as a small online store, primarily targeting local markets and environmentally conscious consumers.
Challenges
- Modernize Website Design: Create a visually appealing and responsive website.
- Enhance User Experience: Improve navigation, product search, and checkout process.
- Increase Conversion Rates: Implement features to boost sales and customer engagement.
- SEO Improvement: Optimize the website for better search engine rankings and visibility.
Goals
- Modernize Website Design: Create a visually appealing and responsive website.
- Enhance User Experience: Improve navigation, product search, and checkout process.
- Increase Conversion Rates: Implement features to boost sales and customer engagement.
- SEO Improvement: Optimize the website for better search engine rankings and visibility.
Strategy
- Theme and Plugins: Chose a modern, customizable WordPress theme and essential plugins (e.g., WooCommerce, Elementor, WP Super Cache, Yoast SEO).
- Design and UX: Implemented a clean, green-themed design, improved mobile responsiveness, simplified navigation, and added a sticky menu and search bar.
- Checkout Process: Streamlined to a single page with guest checkout options and multiple payment gateways; added cart abandonment recovery emails.
- Performance: Used caching plugins and a CDN for faster load times, optimized images, and migrated to robust hosting for better scalability.
- SEO: Enhanced on-page SEO, used Yoast SEO, and launched a blog for organic traffic.
Results
- Modern Design: Positive customer feedback.
- Enhanced UX: Improved navigation and mobile experience.
- Higher Conversion Rates: Increased by 25%.
- Scalability and Performance: Better traffic handling and faster load times.