Build Cover Website
Background
Build Cover is a well-established construction company specializing in residential, commercial, and infrastructure projects. Founded in 2005, the company has a reputation for quality and reliability. However, by 2021, Build Cover’s website was outdated and failed to reflect the company’s expertise and extensive portfolio, leading to missed business opportunities and decreased client engagement.
Challenges
- Outdated Design: The website had an outdated look that didn’t showcase the company’s capabilities and projects effectively.
- Poor User Experience: Navigation was difficult, the site wasn’t mobile-friendly, and key information was hard to find.
- Low Engagement: The website’s content did not engage visitors or encourage inquiries.
- Limited Functionality: The site lacked modern features like project galleries, client testimonials, and a user-friendly contact form.
Goals
- Modernize Website Design: Create a visually appealing and user-friendly website that aligns with ShutterScape’s brand.
- Enhance Functionality: Integrate plugins to add essential features like image galleries, client testimonials, and booking forms.
- Improve SEO: Optimize the website to improve search engine rankings and attract more organic traffic.
- Increase User Engagement: Implement features that encourage visitor interaction and conversion.
Strategy
Platform and Theme:
- WordPress: Chosen for its flexibility, scalability, and extensive plugin ecosystem.
- Theme Selection:
- Astra Theme: Selected for its lightweight, customizable, and SEO-friendly design. Astra provides numerous pre-built templates suited for construction businesses, allowing us to quickly set up a professional-looking site.
- Elementor: Paired with Astra, Elementor’s drag-and-drop builder enabled us to create custom layouts and designs without needing extensive coding.
2. Key Plugins Implemented:
- Elementor Pro: Used for advanced design capabilities and creating custom, responsive layouts.
- Essential Addons for Elementor: Enhanced the functionality of Elementor with additional widgets and features, such as project portfolios, client testimonials, and advanced forms.
- WooCommerce: Integrated for e-commerce capabilities, allowing Steeler to sell construction-related products or services directly from the website.
- WPForms: Implemented for creating user-friendly contact forms, quote request forms, and newsletter sign-up forms.
- Envira Gallery: Used to create visually appealing project galleries showcasing Steeler’s completed projects and ongoing work.
- Rank Math SEO: Selected for comprehensive SEO optimization, including keyword management, XML sitemaps, and SEO analysis.
- WP Rocket: Implemented for performance optimization, ensuring fast load times and a smooth user experience.
3. Design and User Experience Enhancements:
- Custom Layouts: Utilized Elementor Pro to design custom headers, footers, and dynamic content sections tailored to Steeler’s brand identity.
- Responsive Design: Ensured the website was fully responsive, providing an optimal browsing experience on all devices.
- Interactive Elements: Added interactive elements such as sliders, accordions, and tabs to make the content more engaging and user-friendly.
4. SEO and Performance Optimization:
- On-Page SEO: Leveraged Rank Math SEO to optimize meta titles, descriptions, and keywords for all pages.
- Local SEO: Focused on local SEO strategies to enhance visibility in local search results, crucial for attracting local clients.
- Performance Enhancements: Used WP Rocket to improve site speed, implement caching, and optimize images for faster load times.
Results
By early 2023, the redesigned Build Cover website achieved significant improvements:
- Modern Design: The new design effectively represented the company’s professionalism and expertise.
- Enhanced UX: Improved navigation and mobile responsiveness led to a better user experience.
- Increased Engagement: There was a noticeable increase in inquiries and interactions, thanks to the engaging content and features.
- Showcased Projects: The project galleries and testimonials effectively highlighted Steeler capabilities, attracting new clients.