Achasta Real Estate Website
Background
Achasta , a leading real estate company, faced issues with its outdated website, poor user experience, low client engagement, and limited functionality by 2022. The goal was to modernize the site, enhance user experience, increase engagement, and better showcase property listings.
Challenges
- Outdated Website Design: The existing design was not visually appealing or reflective of HomeHaven’s premium real estate offerings.
- Limited Functionality: The site lacked essential features such as advanced property search, detailed listings, and customer testimonials.
- Poor SEO Performance: The website was not optimized for search engines, resulting in low organic traffic.
- Low User Engagement: The site did not effectively engage visitors or encourage interaction.
Goals
- Modernize Website Design: Create a visually appealing and user-friendly website that aligns with Achasta ‘s brand.
- Enhance Functionality: Integrate plugins to add essential features like advanced property search, detailed listings, and customer testimonials.
- Improve SEO: Optimize the website to improve search engine rankings and attract more organic traffic.
- Increase User Engagement: Implement features that encourage visitor interaction and conversion.
Strategy
To meet these goals, we implemented a strategic selection of themes and plugins:
1. Platform and Theme:
- WordPress: Chosen for its flexibility, scalability, and extensive plugin ecosystem.
- Theme Selection:
- Astra Theme: Selected for its lightweight, customizable, and SEO-friendly design. Astra’s pre-built templates suited for real estate websites allowed for quick and efficient setup.
- Elementor: Paired with Astra, Elementor’s drag-and-drop builder enabled us to create custom layouts and designs without needing extensive coding.
2. Key Plugins Implemented:
- Elementor Pro: Used for advanced design capabilities and creating custom, responsive layouts.
- Houzez: A specialized real estate plugin integrated to manage property listings, advanced search functionality, and real estate agent profiles.
- WPForms: Implemented for creating user-friendly contact forms, property inquiry forms, and newsletter sign-up forms.
- Testimonials Widget: Used to showcase customer testimonials, building credibility and trust.
- Rank Math SEO: Selected for comprehensive SEO optimization, including keyword management, XML sitemaps, and meta tag management.
- WP Super Cache: Utilized for performance optimization to enhance user experience and reduce bounce rates.
- Smush: Implemented for image optimization, ensuring fast load times without compromising image quality.
3. Design and User Experience Enhancements:
- Visual Refresh: Updated the website with a modern, sophisticated design that reflects HomeHaven’s brand and property offerings.
- Mobile Optimization: Ensured responsiveness across all devices to accommodate the growing mobile user base.
- Improved Navigation: Simplified site structure and enhanced menu navigation for intuitive browsing.
4. SEO and Performance Optimization:
- Keyword Optimization: Conducted thorough keyword research and integrated targeted keywords into website content.
- Local SEO: Focused on local SEO strategies to enhance visibility in local search results, crucial for attracting potential buyers and renters in the area.
- Performance Enhancements: Used WP Super Cache and Smush to improve site speed, implement caching, and optimize images for faster load times.
Results
Following the website redesign:
SEO Performance:
- Before: The website had low visibility on search engines, minimal organic traffic, and poor search rankings.
- After:
- Achieved a 45% increase in organic traffic within three months.
- Improved search engine rankings, with several targeted keywords ranking on the first page of Google.
- Enhanced local SEO resulted in higher visibility in local searches, attracting more prospective buyers and renters.
User Engagement and Functionality:
- Enhanced Design: The new sophisticated design and intuitive layout significantly improved user experience.
- Increased Engagement: User-friendly property search and inquiry forms led to a 35% increase in property inquiries and consultations.
- Positive Feedback: Received favorable responses from clients and industry peers for the improved website usability and design.