Background
Aura Skincare, an emerging online retailer specializing in organic skincare products, aimed to strengthen its digital presence and drive more traffic to its website. To achieve these goals and stay competitive in the crowded beauty market, Aura Skincare partnered with GenZ Tech Solution.
Objectives
- Increase Organic Traffic: Boost the number of visitors coming to the website through organic search.
- Improve Keyword Rankings: Achieve higher rankings for targeted keywords related to bus manufacturing and transportation.
- Enhance On-Site SEO: Optimize website content, structure, and meta-tags to align with SEO best practices.
- Increase clicks and impressions on Aura Skincare’s website.
Strategy
Keyword Research and Optimization
Conducted a thorough keyword analysis to identify high-performing and relevant search terms specific to organic skincare.Targeted a mix of short-tail and long-tail keywords to capture both broad and niche search queries.
On-Page SEO Optimization
Optimized website content, including product descriptions, meta tags, and headers, to align with targeted keywords.Improved internal linking structure to enhance site navigation and distribute link equity effectively.Created SEO-friendly URLs and ensured all images had descriptive alt texts.
Technical SEO Enhancements
Our team conducted a thorough audit of the website’s technical aspects, such as site speed, mobile responsiveness, and URL structure. We fixed any technical issues that could hinder search engine crawlers from properly indexing the site.
- Stat: 53% of mobile site visitors leave a page that takes longer than three seconds to load (Think with Google).
Content Creation and Optimization
Developed a blog featuring informative and engaging articles on skincare tips, product benefits, and industry trends to attract organic traffic.Regularly updated the blog with fresh content to keep the website relevant and maintain search engine interest.
- Stat: Businesses that prioritize blogging are 13 times more likely to see positive ROI .
Link Building Campaign
Ensured the website had a fast loading speed by optimizing images and leveraging browser caching.Implemented a mobile-friendly design to provide a seamless user experience across all devices.Fixed any broken links and ensured the website had a clean and crawlable structure.
SEO Campaign For Aura Skincare
Results
After implementing our comprehensive SEO strategy, Iricera Bonus experienced significant improvements in their online visibility and traffic:
- Organic Traffic:
- Organic Clicks: Increased by 36% over six months.
- Organic Impressions: Rose by 71% in the same period.
- Search Engine Rankings:
- Achieved top 10 rankings for 20 primary keywords.
- Secured featured snippets for high-value search queries, increasing visibility.
- Content Engagement:
- Blog traffic increased by 80%, with readers spending an average of 25% more time on articles.
- The bounce rate for blog pages decreased by 20%.
- Website Performance:
- Page load speed improved by 35%, enhancing overall user experience.
- Mobile traffic saw a 40% increase due to enhanced mobile optimization.