Strategy

Keyword Research and Optimization

• Conducted an in-depth keyword analysis to identify high-performing and relevant search terms specific to premium skincare.
• Targeted a mix of short-tail and long-tail keywords to capture both broad and niche search queries.

On-Page SEO Optimization

• Optimized website content, including product descriptions, meta tags, and headers, to align with targeted keywords.Improved internal linking structure to enhance site navigation and distribute link equity effectively.

• Created SEO-friendly URLs and ensured all images had descriptive alt texts.

Technical SEO Enhancements

• Enhanced website speed by optimizing images, leveraging browser caching, and minimizing JavaScript.Implemented a responsive and mobile-friendly design to ensure seamless user experience across all devices.
• Fixed any broken links and ensured the website had a clean and crawlable structure.

Content Creation and Optimization

• Developed a content calendar featuring blog posts, skincare guides, and product benefits articles to attract and engage organic traffic.
• Regularly updated the blog with high-quality content to maintain relevance and authority in the skincare domain.

Link Building Campaign

• Acquired high-quality backlinks from reputable websites in the beauty and wellness industry.
• Engaged in guest posting and content collaborations to build domain authority and increase referral traffic.