Social Media Marketing Success of Arketipo
Background
Founded in 2019 by Emily Foster, Arketipo quickly became a key player in the home decoration industry. By targeting interior design enthusiasts through innovative social media marketing, DecoHaven built a strong community and achieved significant growth.
Objectives
- Build brand awareness among home decor enthusiasts.
- Increase customer acquisition and online sales.
- Optimize advertising spend for maximum ROI.
Strategy
Platform-Specific Content
- Instagram: Showcased product features, decor tips, and customer testimonials.
- Pinterest: Created themed boards and DIY projects to engage a broader audience.
Influencer and Designer Partnerships
- Collaborated with home decor influencers and interior designers.
- Recruited passionate customers as brand ambassadors.
Data-Driven Advertising
- Utilized advanced targeting on Facebook and Instagram.
- Monitored KPIs to optimize ad placements and strategies.
Engagement and Community Building
- Ran interactive campaigns like decor challenges and giveaways.
- Engaged with followers through comments, DMs, and polls.
Content Amplification
- Developed shareable DIY videos and transformation stories.
- Invested in paid ads to drive website traffic and promote new products.
Results
- Follower Growth: Over 21,000 Instagram followers and substantial Pinterest engagement.
- Sales Increase: 150% year-over-year growth in online sales.
- Strong ROI: Achieved a ROAS of 5.8x from Facebook and Instagram ads.
- Enhanced Loyalty: Maintained a loyal customer base and positive brand sentiment.